Just as we make judgments about people based on first impressions all the time, we make judgements on the first impression your business gives to potential customers, suppliers and business partners. People make quick judgments about whether or not to do business with you based partly on how professional you appear to them initially. Potential customers  do business with someone else if they don’t trust you initially, no matter how qualified you  are.

A good logo needs to do several things. It should:

Help to build trust
Before a customer walks in your store or logs on to your website, they have developed a first impression of your company, partly by your logo. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.

Attract new customers.
Be seen, be recognized, be remembered. An effective logo can inspire customers to do business with you or remember you when the time is right. Make sure your business puts its best face forward by looking great on the outside.

Help your business stand out from your competition
Differentiating yourself from competitors with a memorable logo is crucial to winning  potential customers. Consider your competitors logo then make sure you choose a logo design that will help you stand out.
To do this it is preferable to use a professional design service rather than a design market place like 99 designs that churns out 1000’s of homogenized looking logos.