Ikondesign is a small studio operating in the Margaret River and greater south west region since 1996. Partners Liz Johnston and Clive Salter both operated their own businesses previously. The studio specialises in friendly service along with all aspects of photography and graphic design to build your brand.
Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and attention-grabbing professional profile.
Branding is important for the following reasons:
Branding Gets Recognition
Branding Increases Business Value
Branding Generates New Customers
Improves Employee Pride And Satisfaction
Creates Trust Within The Marketplace
Branding Supports Advertising